Website Diagnostic · $400
Find out what your site actually needs.
A paid first look at your site, one page at a time, plus a live check of whether the assistants name you when a buyer asks for someone who does what you do. If it turns out you need very little, I’ll tell you that.
The short answer
A Website Diagnostic is a paid, page-by-page review of your site, plus a live check of where you show up when someone asks an AI for a recommendation, and who gets named instead. It’s $400, credited toward a Growth Audit if you go on, and the findings are yours to keep.
colinrobey.ca
What you get
A clear read, and a plan you can act on.
- A page-by-page read covering the design, how it holds up on a phone, and how you turn up in Google.
- The live AI check. I run the questions your buyers would actually ask an assistant, then show you whether you’re named, who is instead, and the sources those tools lean on.
- What’s quietly costing you. The gaps holding the site back, written in plain language rather than jargon.
- What to fix first: a short, prioritized list you can act on yourself or hand straight to whoever builds your site. Yours to keep either way.
If the fixes are small, I’ll say so and quote a fixed-scope piece of work to do them. And if you go on to a Growth Audit, the $400 comes off the price.
The live AI check
The questions I ask, and a real result.
Eight questions, three assistants (Perplexity, ChatGPT and Google’s AI Mode), run signed out where the assistant allows it, from your town. The questions come off your own site, so they are the ones a buyer would type. For a plumber in Oakville they look like this:
- Two broad ones. “Best plumbers in Oakville.” The floor. Big firms and directories usually own it.
- Two the way people talk. “My water heater is leaking, who do I call in Oakville?” This is where the money is.
- Two in the middle. “Licensed plumber, Halton Region, same-day.” The contested ground.
- Two on your specialty. The narrow thing you should win. “Tankless water heater install, Oakville.”
Plus your own name, to see what the assistants say about you and where they got it. For each answer I record whether you were named, who was named instead, and which sources the assistant read. The last one is what turns a result into a fix.
colinrobey.ca
My own site, checked 1 and 2 September 2026
Three of the eight, as recorded
- “Who is Colin Robey, AI marketing consultant in Burlington?” All three assistants described what I sell correctly, with prices, and cited this site. A month earlier ChatGPT was reading a data-broker page and had the services wrong.
- “Best AI marketing consultants in Burlington, Ontario.” Perplexity and ChatGPT named me on 1 September and did not on 2 September. Google’s AI Mode did not name me either day. It answered with Business Profile cards, and the profiles it showed carried between 4 and 72 reviews.
- “A consultant who checks whether a small business shows up in AI answers.” Perplexity called me the clearest match one day and left me out the next. Same question, same engine.
Two things that result teaches, and they are the two things the report is built around. The unbranded answers move day to day, so they are a dated snapshot and never a rank. And the fix was visible in the sources: a Business Profile with reviews is what Google’s answer is built from, and mine had none.
What the write-up looks like
Three findings from a real one.
Every finding in the report is written the same way: what I saw, why it costs you, and the fix. These three are from a read of this site on 4 September 2026, done the way I’d do yours. All three were fixed the same week, which is the point of the list.
colinrobey.ca
My own site, read 4 September 2026
Three of the findings, as written
- The page every button led to had nowhere to type. Every “free scorecard” button on the site landed on a page whose only field sat about 2,400 pixels down, past the explanation. A visitor who had already decided still had to go looking. Fix: the website field and a button in the top of the page, handing off to the full form below.
- The site’s machine-readable summary quoted a price the site doesn’t. The file AI assistants read for a short description of the business still carried a monthly figure that appears on no page, so an assistant could quote a number I’d never shown a client. Fix: build that file from the same source as the pages, so it can’t drift.
- The keyboard focus ring vanished on the one band that asks for the call. The terracotta outline that shows where you are on the page computed at 1.4:1 against the terracotta contact band; the guideline wants 3:1. Anyone tabbing through lost their place at the ask. Fix: a white ring inside that band only.
None of those needed a rebuild. Most findings don’t, and the report says which.
Where it fits
The step between a quick score and a full plan.
Start with the free scorecard, a one-page read to see if it’s worth a closer look. The Diagnostic is the paid version: a real review with the live AI check, so you know what your site needs before you spend on anything bigger. It’s also the first of the Growth Audit’s five parts, so if you want the whole picture, the Audit builds on this and maps your full path to a booked call, with your $400 knocked off. And if what you need is a new site, that’s a rebuild. This is how you find out which.
What a read like this leads to
A prioritised list, and what came of acting on it.
The STORY Group, a recruiting firm in Oakville
The STORY Group’s site was slow on a phone and turning up for little beyond its own name. The read came first: what was costing them, and what to fix in what order.
They went on to a full rebuild, so these numbers are from the work that followed, not from the read itself.
Read the STORY Group case study: a recruiting website rebuilt for search →“Every recommendation had a clear purpose, and the improvements were noticeable almost immediately.”
Ian O’Reilly — President, The STORY Group
Common questions
What do I actually get?
A read of every page on your site, a live check of whether the assistants name you, and a short, prioritized list of what’s worth fixing first, in plain language. It’s yours to act on, with me or with whoever builds your site.
How is this different from the free scorecard?
The scorecard is a one-page snapshot: four grades and the three things I’d fix first, enough to tell you whether a closer look is worth it. The Diagnostic is the long version: every page, the live AI check, and what I’d do about each thing I find, written up.
What if the fixes turn out to be small?
Then I’ll say so. You won’t be pointed at a rebuild you don’t need. If it’s a handful of fixes, I’ll quote a fixed-scope piece of work to do them. If it’s bigger, that’s where a Growth Audit or a rebuild comes in, and the $400 is credited toward a Growth Audit if you go on.
How long does it take?
I confirm the start date before anything’s owed. From there the write-up takes five business days, and it comes to you by email as a document you can hand to whoever builds your site.
Do I have to buy anything after?
No. The findings are yours either way. Most people want a clear read before they commit to anything bigger, and that’s what this is.
Start here
Book a Website Diagnostic.
$400, and it comes off a Growth Audit if you go on. Send me your site and I’ll confirm what I’d look at and when I could start, before anything’s owed.
— Colin
Prefer not to fill out a form? Email me at hello [at] colinrobey [dot] ca.
Not there yet? A free scorecard is a one-page read on your current site, no cost either way.