Case study · Website rebuild & SEO
A recruiting firm’s website, rebuilt to be found.
The STORY Group had an aging Wix site: slow on mobile, and turning up for little beyond its own name. Here’s the rebuild, and what the first three months looked like.
Drag the handle: storygroup.ca before and after.
Google mobile speed score
The numbers
98 out of 100 on Google’s mobile speed test, up from 62.
100 on desktop. Scores move a point or two between runs, and anyone can check it by running storygroup.ca through PageSpeed.
“What stood out wasn’t just the website, it was the strategic thinking behind it. From the outset, Colin’s approach aligned with our mission of leveraging data, analytics, & technology. Every recommendation had a clear purpose, and the improvements were noticeable almost immediately. Our site is significantly faster, our search visibility has grown substantially, and we’re now receiving and tracking inquiries that we simply weren’t before. The end result has given us a much stronger online presence and a better platform for attracting both candidates and clients.”Ian O’Reilly, President, The STORY Group
Before
The challenge
The STORY Group’s site was an aging Wix build. It had the usual pages — home, about, team, services, partners — but the homepage was thin, and there were no dedicated pages for the three areas the firm specializes in: finance, supply chain, and procurement. Those are the pages that would need to rank, and they didn’t exist.
It was also slower on mobile, and page speed is one of the signals Google weighs, so a slower site gets held back in results against faster competitors. On top of that it carried no analytics at all, so there was no way to see what was working. To Google, the firm was hard to find for anything but its own name: most of the search traffic it did get came from people already looking for The STORY Group. Someone searching "supply chain recruiter in Toronto" wasn’t landing on them.
The work
What I did
I rebuilt the site on a fast, modern custom foundation, with no monthly platform subscription and no template ceiling. It added dedicated pages for each specialization, so finance, supply chain, and procurement can each be found and rank on their own. It’s built with the structured data and clean markup that help Google and AI assistants understand the firm, and it’s quick to load.
It’s also measured properly for the first time, with analytics, Search Console, and separate contact forms for candidates and for companies hiring, so decisions run on real data rather than guesses. Ian brought the knowledge of his business and his market; I brought the build and the systems. We shaped it together.
The About page, before and after. The before is the Internet Archive’s copy from September 2024.
After
What happened
The first six months point in the right direction, with the caveat that this is a boutique firm with a Canadian audience, so the numbers are modest in absolute terms.
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98/100 mobile speed
Up from 62 on mobile, and 100 on desktop. Anyone can check it by running storygroup.ca through PageSpeed.
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Forms that capture real inquiries
The old site couldn’t track them at all: mostly candidate résumés, and the first inquiries from companies looking to hire.
It’s also started turning up for the supply-chain, procurement, and logistics searches the old site used to miss. By October 2026 it was showing up for them about twice as often as in its first three months, though most of those appearances are still on page two. It ranks first for the firm’s own name, and the next step is moving those higher-intent pages onto page one.
Want a site built to be found like this?
A fast, modern site your business owns, built to be found in Google and structured for AI search. Rebuilds start at $6,500 and every one is scoped differently, so tell me what you’re trying to fix and we’ll start with a short call.
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