Growth Audit · $2,500

Know what to fix first.

The whole path from "never heard of you" to "booked a call": how people find you, what turns them into a lead, and where it leaks. Your site is one of four parts, and you come out with a dated plan you can start on Monday.

Start a Growth Audit or start with a free scorecard →

The short answer

A Growth Audit maps your whole path from a stranger discovering you to a booked call. Over about two weeks it covers four things: your site, your content and visibility next to your competitors, what it would take for AI assistants to name you, and how leads actually reach you. It ends with a 30/60/90-day plan. It’s $2,500, credited toward a rebuild if you go on, and the plan is yours to act on with or without me.

Related work

One firm couldn’t see its inquiries. Now it can.

The STORY Group, a recruiting firm in Oakville

The STORY Group’s old site had no analytics, so there was no way to see what was working. The rebuild added tracking and separate forms for candidates and for companies hiring. Three months in, those forms were bringing mostly résumés and the first inquiries from companies looking to hire.

That work was a full rebuild. An audit is how I’d work out the same things before anything gets built.

“The end result has given us a much stronger online presence and a better platform for attracting both candidates and clients.” Ian O’Reilly, President, The STORY Group

Read the STORY Group case study: a recruiting website rebuilt for search →

What you get

Four things it covers, and the plan.

Your site

A page-by-page read: design, speed, how it holds up on a phone, and whether visitors have a clear path to get in touch. This is the Website Diagnostic, with its $400 credited in.
Content and visibility

Where you turn up when someone searches for what you do, whether anything you’re publishing is bringing people in, and how you compare with two to four competitors: who links to them, whether they publish and, where it applies, how they’re reviewed.
AI visibility

The Diagnostic shows whether assistants name you. This works out how to change it: every directory, list and review site they leaned on when they named someone else, whether you’re on it, what it takes to get on, and which of it your team can do. Already had the Diagnostic? I build on its check rather than running it again.
Lead flow

How a stranger becomes a client, traced step by step, and where that path leaks or stalls. I check whether your site counts the inquiries it brings in and, with your OK, send one test inquiry through your form to time the reply. Along the way I list the repetitive admin your team does by hand, in case a simple tool could take some of it off their plate.

You come out with a written report and a 30/60/90-day plan: what to tackle first, what your team can handle itself, and what’s worth paying for help on. And if you go on to a rebuild, the $2,500 comes off the price.

Already had a Website Diagnostic? Its $400 comes off this, so you don’t pay for the site review twice. And if the plan points to a new site, that’s a rebuild, with this $2,500 knocked off in turn.

Common questions

How is this different from the Website Diagnostic?

The Website Diagnostic ($400) looks at your site page by page, plus a live check of whether AI assistants name you. It’s the first of the Growth Audit’s four parts. The Audit adds the rest: your content and visibility next to your competitors, a plan for getting named by AI assistants that builds on the Diagnostic’s check rather than running it again, how leads actually reach you and where that path leaks, and a 30/60/90-day plan. If you’ve already had the Diagnostic, the $400 comes off the Audit, so you don’t pay for the site review twice.

What do I actually get?

A written report on the whole path a stranger takes to becoming a client: your site, your visibility, how leads reach you, and where it leaks. It ends with a 30/60/90-day plan, in plain language, so it doesn’t sit in a drawer.

Is this just a sales pitch for a rebuild?

No. The audit stands on its own. You can take the plan and act on it yourself, or with whoever builds your site. If you do decide to rebuild, the audit becomes the plan we build from and the $2,500 comes off the rebuild, so the work isn’t wasted.

Do I need to get on a call?

We’d have a short conversation about your business so the audit is grounded in what you’re actually trying to do, but there’s no long sales process. You get the findings either way.

Start here

Start a Growth Audit.

Tell me a bit about your business and what’s prompting this. I’ll come back with what I’d need from you, when I could start, and what it looks like from there. If it isn’t the right fit, I’ll say that instead.

— Colin That’s me. I answer my own email.

Prefer not to fill out a form? Email me at hello [at] colinrobey [dot] ca.

Not there yet? A free scorecard is a one-page read on your current site, no cost either way.