Growth Audit · $2,500
Know what to fix first.
The whole path from "never heard of you" to "booked a call": how people find you, what turns them into a lead, and where it leaks. Your site is one of five parts, and you come out with a dated plan you can start on Monday.
The short answer
A Growth Audit maps your whole path from a stranger discovering you to a booked call. Over about two weeks it covers five things: your site, your content and visibility, whether AI assistants name you, how leads actually reach you, and the manual work a tool could remove. It ends with a 30/60/90-day plan. It’s $2,500, credited toward a rebuild if you go on, and the plan is yours to act on with or without me.
colinrobey.ca
Has this worked
What came of working this out for someone else.
The STORY Group, a recruiting firm in Oakville
The STORY Group’s site was found by people already looking for it, and almost no one else. Deciding the order of the work came before anything got built. What followed was a site that loads fast, has a page for each thing the firm does, and forms that capture the inquiries the old one couldn’t track.
That engagement was a rebuild rather than an audit, though it started the same way: with a written order of work.
Read the STORY Group case study: a recruiting website rebuilt for search →“Every recommendation had a clear purpose, and the improvements were noticeable almost immediately.”
Ian O’Reilly — President, The STORY Group
What you get
Five things it covers, and the plan.
- Your site. A page-by-page read: design, speed, how it holds up on a phone, and whether visitors have a clear path to get in touch. This is the Website Diagnostic, with its $400 credited in.
- Content & visibility: where you turn up when someone searches for what you do, and whether anything you’re publishing is bringing people in.
- AI visibility. I run the real questions your buyers would ask an assistant, then show you whether you’re named, who is instead, and what it would take to change that.
- Lead flow: how a stranger becomes a client, traced step by step, and where that path leaks or stalls.
- Manual work. The repetitive tasks eating your team’s time that a simple tool could take off their plate.
You come out with a written report and a 30/60/90-day plan: what to tackle first, what your team can handle itself, and what’s worth paying for help on. And if you go on to a rebuild, the $2,500 comes off the price.
Already had a Website Diagnostic? Its $400 comes off this, so you don’t pay for the site review twice. And if the plan points to a new site, that’s a rebuild, with this $2,500 knocked off in turn.
Common questions
How is this different from the Website Diagnostic?
The Website Diagnostic ($400) looks at your site page by page, plus a live check of whether AI assistants name you. It’s the first of the Growth Audit’s five parts. The Audit adds the other four: your content and visibility, how leads actually reach you and where that path leaks, the repetitive work a tool could take off your team, and a 30/60/90-day plan. If you’ve already had the Diagnostic, the $400 comes off the Audit, so you don’t pay for the site review twice.
What do I actually get?
A written report on the whole path a stranger takes to becoming a client: your site, your visibility, how leads reach you, and where it leaks. It ends with a 30/60/90-day plan, in plain language, so it doesn’t sit in a drawer.
Is this just a sales pitch for a rebuild?
No. The audit stands on its own. You can take the plan and act on it yourself, or with whoever builds your site. If you do decide to rebuild, the audit becomes the plan we build from and the $2,500 comes off the rebuild, so the work isn’t wasted.
Do I need to get on a call?
We’d have a short conversation about your business so the audit is grounded in what you’re actually trying to do, but there’s no long sales process. You get the findings either way.
Start here
Start a Growth Audit.
Tell me a bit about your business and what’s prompting this. I’ll come back with what I’d need from you, when I could start, and what it looks like from there. If it isn’t the right fit, I’ll say that instead.
— Colin
Prefer not to fill out a form? Email me at hello [at] colinrobey [dot] ca.
Not there yet? A free scorecard is a one-page read on your current site, no cost either way.