Insights
Notes on putting AI to work in a small business.
Short pieces on using AI in a small business: websites, getting found in AI answers, and search, plus whatever’s useful along the way.
How I work
Why I don’t promise page-one rankings, and what I promise instead
Nobody outside Google or OpenAI can guarantee a ranking or an AI recommendation. What can be promised is the input, and two numbers you can check without me.
- Local Search Your Google Business Profile is doing more work than you think Google usually shows your Business Profile before anyone reaches your site. What an out-of-date one says about you, and what fixing it does and doesn't change. August 27, 2026
- AI & Search Is a website ever really finished? A website isn’t a project you complete and walk away from. Here’s what actually keeps a small-business site showing up over time, and what’s just noise. July 18, 2026
- AI & Search What it actually means to show up when someone asks AI for a recommendation When someone asks AI for a recommendation, something decides which businesses get named. Mostly it is your reputation across the web. Here’s how to check yours. July 9, 2026