Insights
Notes on putting AI to work in a small business.
Short pieces on using AI in a small business: websites, getting found in AI answers, and search, plus whatever’s useful along the way.
All posts
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How I work What happens when you ask AI to write for your business? AI copy tends to repeat a few moves too often, and it can invent details. What I found on my own site, and what to check before it goes live. October 18, 2026 Read → -
AI & Search Does AI recommend your business? How to check for yourself Five questions, three assistants, one note. How to see whether AI recommends your business to a stranger, what to write down, and how to read what comes back. September 30, 2026 Read → -
How I work Why I don’t promise page-one rankings, and what I promise instead Nobody outside Google or OpenAI can guarantee a ranking or an AI recommendation. What can be promised is the input, and two numbers you can check without me. September 9, 2026 Read → -
Local Search Your Google Business Profile is often the first thing people see Google usually shows your Business Profile before anyone reaches your site. What an out-of-date one says about you, and what fixing it does and doesn't change. August 27, 2026 Read → -
AI & Search Is a website ever really finished? A website isn’t a project you complete and walk away from. Here’s what actually keeps a small-business site showing up over time, and what’s just noise. July 18, 2026 Read → -
AI & Search What it actually means to show up when someone asks AI for a recommendation When someone asks AI for a recommendation, something decides which businesses get named. Mostly it is your reputation across the web. Here’s how to check yours. July 9, 2026 Read →