Canadian service firms · Burlington, Ontario
Marketing for small businesses that don’t have time for it.
Getting found, staying visible, and a website built to do both. Shaped around what you actually do, and priced for a firm your size.
You don’t have to learn AI; I handle that.
I’m Colin. You work with me directly, from the first call to launch.
RailingsGlass, picket and cable, built to code.
BalconiesFrameless glass and steel.
StructuralBeams, posts and lintels.
- Says hello. Doesn’t say what you make.
- “Learn more” about what? No way to ask for a quote.
- 1.4 MB photo. Slow on a phone.
- Nothing here Google or an AI could quote.
Sound familiar?
If any of these sound like you, we should talk.
I asked ChatGPT for a firm like mine. It named someone else.
I check who the assistants name, and why, then work on the parts you can change.
It looks fine on my laptop. My phone is another story.
Your customers are on their phones. I design for that first.
We only show up when people search our name.
Then each thing you do needs its own page. That’s how the other searches find you.
Our site still lists things we stopped doing years ago.
Then we start from what you sell now, with a page for each.
I have no idea if anyone uses the contact form.
Every build comes with analytics. You’ll know.
Drag the handle to compare the old homepage with the new one.
Recent work
The STORY Group, an Oakville recruiting firm
An aging Wix site, rebuilt with its own page for each of the three areas the firm recruits for.
Google mobile speed score
On Google’s mobile speed test the site went from 62 to 98 out of 100. Scores move a point or two between runs, and anyone can check it by running storygroup.ca through PageSpeed.
“What stood out wasn’t just the website, it was the strategic thinking behind it.” Ian O’Reilly, President, The STORY Group
See the case study →Try it
Things your website could be doing.
Most small-business sites are a brochure. Yours can give a price and take a booking request while you’re on a job site.
Railings › Price estimator
Custom steel railings, priced in seconds.
Made in our Burlington shop. Installed across Halton and Hamilton.
2
A typical deck is 8 to 12 m. Not sure? We measure for free.
On a real site, this opens the quote form with 8 m of picket railing already filled in, so the visitor only adds a name and a phone number.
Want something like this on your site? Start with a free scorecard →Why it matters: a ballpark price can keep a visitor on the page long enough to ask for a real quote.
Get a quote › Site visit
Book a free site visit.
We measure, talk through options and send a fixed quote.
- Day and time
- Your details
- Confirmed
1 Choose a day
2 Choose a time
3
Why it matters: someone who would rather pick a time than trade emails can do it at 10 pm, when they’re actually thinking about it.
Our work
Recent projects across Halton and Hamilton
8 projects shown
Why it matters: a gallery sorted by the kind of job lets a visitor find work like theirs in two taps, which a single photo page rarely does.
Ways to work together
Where most work starts
Some sites need a rebuild. Plenty just need to be found. It’s worth knowing which one yours is before you spend money on either.
No website at all? That’s not a problem — there’s just nothing to diagnose. Send me a note and we’ll talk about what a first site would need to do for you.
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A first look
Website Scorecard
Free
Four letter grades on the site you have now, and the first three things I’d change, in order.
- Design, SEO, AI-Readiness and performance, graded
- By email, no call required
Usually a few days
Get your scorecard : Website Scorecard -
The site
Website Diagnostic
$400
Your site read page by page, plus a live check of where you show up when someone asks an AI, and who gets named instead.
- A page-by-page read
- Who gets named instead of you
- What to fix first, in order. Yours to keep.
The $400 comes off a Growth Audit if you go on.
Five business days
See what you get : Website Diagnostic -
The whole path
Growth Audit
$2,500
How a stranger finds you, becomes a lead and books a call, and where that path leaks. Ends in a 30/60/90-day plan.
- Site, content and AI visibility together
- How leads reach you, and where they fall through
- A written report, yours to act on
The $2,500 comes off a website build if you go ahead.
About two weeks
See what you get : Growth Audit -
The build
Website design and build
from $6,500
A fast site shaped around what you do, written so search engines and AI assistants can read it.
- Designed from scratch around your business
- Yours outright, no monthly platform subscription
- 90 days of hands-on support after launch
Usually six to eight weeks
See what’s included : Website design and build
Search and AI
Showing up when people ask AI for a recommendation.
See how one site looks to a person, Google and an AI →More people are starting with AI instead of Google. They ask an assistant for a recommendation and act on the answer. Whether you show up runs on more than your website: your reviews, your listings, and how the rest of the web talks about you. I show you where you stand today, who the AI names when a customer asks, and why. Then I make your site easier for those tools to read and work the levers that move the rest.
How I work
You’d be working with me.
I make the calls about what to say, how it sounds, and what’s actually worth doing for your business. The AI handles the volume behind that. It can draft fifty pages; knowing the five your customers actually search for, and cutting the other forty-five, is the part you’re paying for. It’s why I take on only a few clients at a time.
It works best as a partnership. You know your customers and your business; I bring the marketing, and the site behind it. The aim is to make your work easier.
Based in Burlington, working with businesses from Grimsby to Toronto.
Things I won’t do
Promise you page one of Google.Nobody outside Google controls that.Rent you your own website.You own the code and the content.Hand you off to an account manager.It’s me, start to finish.Disappear on launch day.Ninety days of tuning are in the price.Bury you in jargon.Plain English, on calls and in writing.
Insights Latest: What happens when you ask AI to write for your business?
How much does a small business website cost in Canada?
Mine start at $6,500 for a handful of pages, built custom and owned outright. What moves the number is how many pages you need, how much of the writing falls to me, and whether anything has to connect to a system you already run. You get a fixed price before any work starts.
How long does a website build take?
Most builds run six to eight weeks for a handful of pages, with the timing set by how many pages you need and how quickly we settle the content together. You’ll hear from me weekly with what’s done and what’s next.
Do I own the website when it’s done?
Yes. The code and the content are yours outright, and at launch the hosting and the code move into accounts in your name, so you hold the keys. You’re not locked into me to make changes later. There’s no monthly platform subscription to keep it online, the way there is with Wix or Squarespace.
Are there any ongoing costs after launch?
No monthly platform subscription. A site like the ones I build usually runs on a free hosting plan, so your only running cost is the domain, a few dollars a month at most. Email on your own domain, if you want it, is separate. If the site ever outgrows the free plan, upgrading is your call.
Will my new site show up in Google and in ChatGPT?
It’s built to: clean markup, structured data, fast pages, a page for each thing you want to be found for, and plain answers an assistant can quote. Nobody outside Google controls rankings, and nobody outside the AI companies controls whether an assistant names you, so I don’t promise positions. I can show you where you stand today.
Do you use AI to build websites?
Yes, for the production. I make the calls on what to say, how it sounds and what’s worth doing for your business, and AI handles the first drafts, research passes and repetitive build work behind that. That’s what lets one person do all of it.
Get in touch
Let’s see if I can help.
Enter your website for a free scorecard, ask for a call, or just send a note. Whatever’s easier.
— Colin That’s me. I answer my own email.
Or skip the form entirely and email me at hello [at] colinrobey [dot] ca.