<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Colin Robey — Insights</title><description>Notes on marketing, AI, and getting found.</description><link>https://colinrobey.ca/</link><item><title>Is a website ever really finished?</title><link>https://colinrobey.ca/insights/is-a-website-ever-finished/</link><guid isPermaLink="true">https://colinrobey.ca/insights/is-a-website-ever-finished/</guid><description>A website isn&apos;t a project you complete and walk away from — it&apos;s something you keep true. Here&apos;s what actually keeps a small-business site showing up over time, and what&apos;s just noise.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate></item><item><title>What it actually means to show up when someone asks AI for a recommendation</title><link>https://colinrobey.ca/insights/showing-up-in-ai-answers/</link><guid isPermaLink="true">https://colinrobey.ca/insights/showing-up-in-ai-answers/</guid><description>When people ask AI for a recommendation, something decides which businesses get named. Here&apos;s what actually drives it — mostly your reputation across the web, not your website alone — and how to find out where you stand.</description><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate></item></channel></rss>